When pricing, the temptation may be to determine cost, then increase that number by some arbitrary amount or factor.

For example,
“If we bill staff out at $100/hr, and it takes 10 hours of work per month to handle the client’s books, then the fee for monthly accounting services shall be $1000/mo + 50% = $1500/mo.”

…

But what happens when you come at pricing from the value side of the equation, instead of the cost side of the equation?

What if… price could drive cost?

Said differently, what if cost were a function of price, instead of price being a function of cost?

Let me know what this makes you think.