What do you do when your buyers are price-sensitive?
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If you’re not raising prices because you think your buyers are “too price-sensitive,” it means maybe you have price-sensitive buyers.
If that’s the case, you have three options:
A) Maintain suppressed prices to match their sensitivity
B) Increase the value you provide to reduce their price sensitivity
C) Attract buyers who aren’t so price sensitive
My recommendation?
B and C.