What do you buy eggs for?

April 1, 2023 Geraldine Carter

Last weekend I asked the list: “Why do you buy, the eggs that you buy?“

Thank you readers, for your responses!

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Answers ranged as freely as hens themselves, from:

“Costco, because, value!”

to: “The eggs I prefer to buy are the ones from the chickens in our friends' backyard!”

to: “Because the farmer who sells them prints out quotes and puts them in the carton. Last week it was Socrates.”

(Anyone else feeling gipped by their unphilosophical eggs?)

to the surprise answer: “Duck eggs, because they taste better and are better for baking.”

Multiple people also mentioned they go back and forth, sometimes buying grey carton eggs, sometimes buying a lower-cost version of the well-treated-hen eggs, or just getting whatever is easiest to reach if other shoppers are also picking eggs.

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One thing’s for sure:

Despite the actual product being almost exactly the same, no two answers were exactly alike.

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Buyers have their reasons. Even for something as humble as a hen egg.

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When you understand the reasons your buyers buy your product, it’s easier to appeal to those reasons.