In this episode, we will dive into the practical side of Pains and Dreams to make it easier to know what to say on your accounting firm’s website.

We talked about the “pains” and the “dreams” in theory in episode 275, so now I want to share how it sounds in practice on the homepage of my site.

This will help you to understand the concept better and start listening to your clients and prospects with these two categories in mind.

By organizing your thoughts and putting the right words on your website, you can:

• attract the kinds of clients you want to work with

• make your sales conversations more effective

• waste less time in discovery calls with prospects who aren't a good fit for your firm.

You don't need to burn thousands of dollars on website copy that doesn't speak to anyone. There’s an easier way.

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