Geraldine Carter

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[What do I put on my website?] #1: Pains and Dreams

If you’ve ever sat staring at a blinking cursor, burned time trying to find the right words, or wasted money working with a shiny marketing firm who served you generic, templated, meaningless website copy, this episode is for you.

In it, you’ll learn how to use your client’s pains and dreams to signal to prospects that you understand what they are struggling with and what they’re looking for.

Once you know how to do this – use pains and dreams – writing website copy will get easier and your words will be far more effective.

Even better?

You don’t have to write this part, because it’s your clients who give you the words.

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