"Want to freeze for an hour?"

When I saw the flyer at the Y: “Beginner Swim Lessons!”

My gut reaction? “No thanks. Cold. Miserable. Pass.”

But then I read:
“Teach your child to float, swim to the wall, and exit safely.”
I got curious.

Then:
“Drowning is the second leading cause of death among children in Idaho.”

I signed up immediately.

Price? Didn’t care.

How you position what you sell matters.

“Swim lessons” sounded like torture. But my littlest kid getting water-safe? That’s a no-brainer.

“Monthly meetings to discuss financials” might sound dreadful to your clients.

But helping them understand money, get on track with financial goals, and feel more confident?

That’s real value.

Don’t assume your audience can connect the dots.

Draw the line for them.

Draw the line between the tax plan and dollars.

Draw the line between the quarterly check-ins and money set aside for what will be owed.

Draw the line between clean books and making business decisions based on numbers they can trust.

Don’t assume your audience can connect the dots.

“Swim lessons” were a No.

“Water-safety” was a Yes.

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