Waitlist Strategic Byproducts

Strategic Byproduct:

An unanticipated side-effect of pursuing a goal

…

Strategic Byproducts of having a waitlist:

  • increases perceived demand for your firm and therefore increases perceived value among prospects

  • increases perceived value of existing clients who feel “lucky” they got in when they did

  • reduces owner’s tolerance for PiTB clients & their shenanigans

  • reduces ambient distraction or pre-occupation about “where the next client is going to come from”

  • increases time to focus on doing what’s valuable in the practice

  • increases clarity about direction and business needs when client roster is established

  • creates pricing leverage

  • increases overall confidence

Don’t underestimate the power of a waitlist.

 
 

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