I’ve been writing about pricing for access, which you can catch up on here.

It would be nearly impossible to determine how each of your clients values access, and the dollar amount each person would put on it.

But here is what I can say after observing my own clients shift from an “overbooked and underpriced” model to a “healthily booked and happily priced” model:

Prices for their services are sometimes 50% more, most often double, and sometimes triple what they used to be.

A non-trivial portion of these price increases are related to access.

Clients value access to answers, when they need them.

Capture the value of access, with your prices.

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