Get a simple way to improve how you communicate the value you create.

If you are not already great at communicating the value you create, you might default to selling accounting to your clients.

Selling accounting is less valuable than what accounting does, so if you don’t know how to convert from what accounting IS to what accounting DOES, you might be pricing too low.

Because the client needs to perceive the value you create to justify paying your prices, you need to communicate that value.

If the value is there – if you’re creating it – but you’re not communicating it, you can’t price to capture it.

This is how money gets left on the table.

What words do you need to translate?

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