How can CPAs grow their accounting practice when they’re over capacity, underutilizing their talents and not providing optimal client support? 
 
Many CPA firms still rely on the hourly billing business model, where the firm has to log more work hours providing services to increase revenue. It focuses on hours and deliverables, not on results and value.
 
A compelling alternative is the subscription business model, where the provider enables serial transformations to the buyer, and continually adds value to the experience. The subscription model creates an opening for predictable, recurring, higher margin revenue. 
 
In this week and next week’s episode, I talk about the subscription model with my guest, Ron Baker. 
 
Ron is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally, and is a radio talk-show host on the www.VoiceAmerica.com show:  The Soul of Enterprise: Business in the Knowledge Economy.
 
Ron has authored seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing. His latest book, co-authored with Paul Dunn, Time’s Up!: The Subscription Business Model for Professional Firms, was published in November 2022.
 
In this episode, we talk about:

• Why Ron wrote his latest book, Time’s Up

• Pricing strategy and positioning 

• Subscription model and DPC (direct primary care) doctors

• How the subscription business model can help CPAs transform their clients’ life

 
Highlights:
 
— “If you go to the market with a common offering, you're going to command a common price.”
 
— “The true value of accountants lie in guiding transformations. They have the power to advance their customers.”
 
— “To differentiate, CPAs should be able to guide the customer to the desired future state.”
 

Here is the link to the episode - enjoy!
 

 
Join me (tomorrow) Thursday for this webinar:
 
​​​​PRICING FOR IMPROVED PROFITABILITY
Thursday  |  Mar 16  |  11 AM ET  |  45 min  |  FREE
 
Learn my proven repricing method, how to sell, avoid scope creep, and more.

 

COACHING OPTIONS

Down to 40 Hours: CPA MASTERMIND
Max out your 401(k) without ever working weekends again. Learn to price so you make the same revenue with half the work, and get control of your accounting practice. Registration opens April 20th.
Get on waitlist »
$7,500

Single Strategy Session
Perfect for the person who needs a dose of clarity fast, so they can keep moving.
Strategy Session »
$795

Template Disengagement Letter
Make the process a little easier.
Make your own copy »
Free

Know a CPA who's overwhelmed or overworked?  Please consider forwarding them this email :) and thanks!

Received this email from a friend, and you want in? You can subscribe here.

Fair warning: I send 4+ emails per week. If that's too much, put'em in a folder to read with your Saturday AM coffee, or unsubscribe below. 

Typoes are freee; your welcome. :)

Got a topic idea, or a question? Send it my way. I love hearing from you.