Why tiered pricing works so well

Seeing why tiers work so well makes creating and offering them easier. 

Tiers (giving three options) work well because it's the right amount of choice for your buyer's mind. 

Giving one option is like giving an ultimatum: "This is the price; take it or leave it."
Having nothing to compare to, the buyer will go to the open market and find an accountant similar to you to compare you to. 

Giving two options sets up a right-or-wrong decision in your buyer's mind. 
They think, "One of these choices is right, and one is wrong. I don't want to pick the wrong one!"
This delays their decision-making process. 

Giving four options is too many. 
Now the buyer has too much to consider, they get confused, they can't decide. 
This delays their decision-making process. 

Giving three options is just right. 
The buyer has two other options to compare to, making selecting one much easier. 

Tiered pricing can solve many of your pricing challenges and help you price higher than if you provide one or two options. 

Wondering where to start? 

Draft simple tiered prices for the simplest thing you sell (like a basic individual return) to get the hang of it. 

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