We like to think we need evidence in order to believe something

We like to think we need evidence in order to think something

but often

we need to believe something

we need to think something

(in the absence of evidence, first)

in order to create the evidence

…

None of us had evidence for being able to walk

before we could walk

none of us had evidence for being able to ride a bike

before we could ride the bike

…

We don’t have evidence that

buyers will pay 3x more

until we believe they might

and test it

.

We don’t have evidence that

that I am caught up

until we think

I’m catching up

and in thinking, take steps to make it so

.

We don’t have evidence

that we know how to price intangibles

until we assign a price to packages that

reduce stress and increase clarity for the business owner

and they say yes

that we create evidence for knowing how to price intangibles

…

Consider:

Not waiting until you have evidence.

COACHING OPTIONS

Single Strategy Session
Perfect for the person who needs a dose of clarity fast, so they can keep moving.
Strategy Session »
$495

Know a CPA who's overwhelmed or overworked? Please consider forwarding them this email :) and thanks!

Received this email from a friend, and you want in? You can subscribe here.

Fair warning: I send 4+ emails per week. If that's too much, put'em in a folder to read with your Saturday AM coffee, or unsubscribe below.

Typoes are freee; your welcome. :)

Got a topic idea, or a question? Send it my way. I love hearing from you.