PRE-S – Join me on Tuesday for:

How CPAs Can Create and Communicate Value

Tuesday   |  11 AM ET  |  60 min  |  FREE

A belief is simply a thought that has been on repeat.

It's a thought that has been heard so many times, it has become belief.

Like this:

Thought

Thought

Thought

Thought

Thought

Thought

+ Thought

__________

= Belief

.

.

.

The cool thing is that if thoughts can be changed, beliefs can be changed.

.

If an accountant believes:

- “I don’t understand this value thing”

- “I don’t know how to communicate my value”

- “My clients don’t appreciate the value I bring”

it is possible to change the thinking, and change the belief over time to:

- “Now I see what my clients value most”

- “I know how to talk to prospects about what they value”

- “My clients appreciate the value I bring”

…

It all starts with getting curious about what you currently think.

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