When clients or prospects ask you why your price is so high, and you feel tempted to justify by  

citing things like:

Cost. “Costs are going up, and we need to keep pace.”

Work. “Here’s everything I do for you, and you should find that valuable.”

STOP. 

Try this line instead: “These are the prices for companies like yours that need this level of expertise, guidance, and access to me.”

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