Geraldine Carter

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The most common traps I see accountants-as-business-owners fall into

In my conversation with Jason Staats, he asked me, “What are the most common traps I see accountants-as-business-owners fall into?”

Here is where I think the real challenges are:

  1. A vast underappreciation of the concept that revenue comes from value creation, not hours

  2. Thinking overworking can be solved by hiring

  3. A W2 mentality

These lessons must be learned to go down to 40 hours.


When you’re ready, here are three ways I can help you go Down to 40 Hours:

READ MY BOOK—The client-tested guidance inside my book, Down to 40 Hours, will help you see how to shift your practice to create more value for clients without adding more work so you can get your hours down without reducing revenue. 
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TAKE MY COURSE—Lifetime access to 30+ video lessons, bonus training, template letters, website teardowns, and more. Includes a money-back guarantee and a $1000 credit toward my flagship CPA Mastermind program.
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