Tactical Problems, Mindset Problems
When you better understand your problem – if it’s tactical or mindset in nature – you can make better sense of your experience in your accounting firm and why sometimes it might feel so hard.
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Often we try to solve problems with tactics. We hit the same nail with the same hammer thinking that we have a tactical problem, not realizing that we may have a mindset problem.
When we have a mindset problem that we are trying to solve with tactics, we’re not solving the correct problem.
Here are 3 common accounting firm problems:
Knowing who you're selling to - positioning
What they want to buy - understanding your buyer
How to sell it to them - selling
Each of the above has a tactical solution.
Often, each will be accompanies by a mindset problem:
Positioning - “I don’t want to limit revenue” & “I’ll be bored” & “What if I don’t pick the right niche”
Understanding your buyer - “I don’t have time to talk to my clients” & “I know everything already :)” and “I don’t like not knowing answers and being caught off-guard”
Selling - “Selling is dirty” & “I don’t want to be pushy” & “I don’t like selling” & “I shouldn’t have to sell”
If a problem can be solved with tactics alone, you may only have a tactical-knowledge problem.
But if you have the tactical solution and still cannot adequately solve the problem, we need to explore and address mindset problems.
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A tactical solution without a mindset solution is an incomplete solution.
Because giving you tactics without giving you the mindset help that you need is like giving you a one-sided zipper.
Giving you only the mindset without the tactics that you need is like giving you the other side of the zipper.
In both cases, your coat will not close.
It's the same in your business.
It doesn't work without tactical solutions, and it doesn't work without mindset solutions.
You. Need. Both.
Here is the link to the episode - enjoy!
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