Six thoughts that prevent revenue and the buckets they fall into:

1. Confusion and overwhelm: “I don’t know what to do, and there’s too much to do”

2. Perfectionism: “I don’t have it all figured out. I need to have my niche, prices, and packages solidified before I post them on my website or talk about them”

3. Confidence: “I don’t know if I can get clients results”

4. Busy mind: “I have way too much going on; I’m all over the place, clients everywhere, kids, life, going to the post office”

5. Resistance: “Sales is manipulative, convincing, smarmy; I don't know how to market or what to say”

6. Straight up B$: “Accountants don’t like to sell, aren’t good at selling, shouldn’t have to sell”

...

Be on the lookout for any of these sentences running in the way back of your mind: they are invisible, insidious revenue-killers.

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