Rethinking Risk Aversion

 

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Some CPAs claim to be risk averse, yet take the following risks in their accounting practice:

  1. The hourly billing CPA risks missing out on wealth generation by leaving (truckloads) of money on the table

  2. The generalist CPA risks being replaced sooner (by a similar generalist CPA, or by AI)

  3. The too-busy CPA risks not providing the result the client has paid for

  4. The overworked CPA risks burning out, and throwing in the towel on one of his life’s biggest assets

  5. The overburdened CPA risks losing time to repeat inefficiencies and spinning

  6. The stressed CPA risks her health

  7. The inaccessible CPA risks losing his best clients

  8. The heads-down CPA risks being unavailable for better opportunities

  9. The people-pleasing CPA risks not living her own happy life

…

Some risks… are not worth taking.

 
 

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Geraldine Carter