Pricing Power
Yesterday I wrote about finding your client’s willingness to pay, which you can read here.
…
The reason for asking the question, “What is the most one of my clients is willing to pay, for X?” is not to soak, high-way-rob, squeeze, or extort your clients.
Rather, knowing your client’s willingness to pay gives you pricing power.
You get to decide if, and how, you would like to leverage that power.
…
It’s perfectly fine to choose not to use that power.
But knowing that you have it,
CHANGES EVERYTHING.
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