Price the value, not the work

Recently, I mentioned that it’s not HOURS but VALUE that makes money.

Many accountants focus on selling more hours to increase revenue.

They don’t focus on creating more value to increase revenue.

Wondering what clients value—beyond just the work itself?

  • Access to your brain for clear guidance, expertise, and answers

  • Clarity around numbers to make better decisions

  • Prompt responses

  • Knowing you’ve got their back

  • Anything that saves them time and energy

Notice something?

None of the above ^^^^^ necessarily requires you to work more.

If you price and sell work, you’ll have to deliver work.
If you price and sell value, you won’t have to work as much.

It’s not obvious how to do this.

 
 

Want to learn how to price and sell value—so you can work less while making the same (or more) profit?

That’s exactly what we work on inside my community, Peak Freedom.

It’s where solo and small-firm CPAs learn how to ditch the grind, price for value, and build a calm, profitable practice—without adding more hours.

JOIN NOW »
$197/mo

 
Geraldine Carter