Price driven, not cost-driven​​

Earlier this week, I wrote about “price-driven design” and “cost as a function of price.”

…

When you get good at price-driven package design:

  • It’s easier to create profit for your client and you in one swing.

  • Sales conversations become more natural: “Whichever package you pick is fine with me.”

  • Buyers get started working with you at a level that feels comfortable to them.

  • Some will buy your other packages (A $5K client may also buy the $20 book or could at some point become a $50K client).

  • Fixed prices incentivize you to find efficiencies, which free you up to focus on improving the package.

  • You’ll find ways to create additional value for the client without increasing your workload.

……

Price-driven package design.

Not scope-driven package design.

Not cost-plus.

 
 

Want to build your firm around this kind of thinking?
Come check out Peak Freedom. It’s a community for solo and small firm owners who want calm, clarity, and profit—without hiring a big team or grinding harder.
JOIN NOW »
$197/mo

 
Geraldine Carter