Price driven, not cost-driven​

Recently, I wrote about “price-driven design” and “cost as a function of price.”

…

When you get good at price-driven service design:

  1. It’s easier to create profit for your client and you in one swing

  2. Sales conversations become more natural: “Whichever you pick is fine with me.”

  3. Buyers get started working with you at a level that is comfortable for them

  4. Some will buy your other services (A $5K client may also buy the $20 book or could at some point become a $50K client)

  5. Fixed prices incentivize you to find efficiencies, which free you up to focus on improving the product

  6. You will find ways to create additional value for the client without increasing your workload

……

Price-driven service design.

Not scope-driven service design.

Not cost-plus.

 
 

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Geraldine Carter