Picking up on yesterday’s email about being subscribed to a plumber…

…

Now.

Do I know if this plumbing expertise business is profitable?

No.

But I suspect that with this model, he doesn’t:

- Need to stock a tool truck full of parts

- Have windshield time

- Have to sit in traffic

- Stop for gas

- Get lost

- Look for parking

- Take off muddy shoes, only to put them on again to go back out to the truck for parts

…

My subscription plumber has separated “knowing how to do plumbing,” from “doing” the plumbing.

…

He is selling expertise, not doing.

Brains, not hands.

Knowledge, not work.

…

..

.

It takes rethinking how you want to sell what your buyers are buying.

…

..

.

I was buying, “A garbage disposal that works again.”

Not, a plumber’s time.

Not, a plumber to come do work.

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