A vast underappreciation of value creation
Yesterday I wrote that “the vast underappreciation of value creation as the source of revenue” was one of the three main pitfalls I see accountants as business owners fall into.
In increasing order, you can create value by selling:
Commodities
Deliverable
Services
Experiences
Transformations
…
Most accountants sell services and deliverables, and they create transformations as a byproduct.
But they price the service rather than price the transformation.
When you’re ready, here are three ways I can help you go Down to 40 Hours:
READ MY BOOK—The client-tested guidance inside my book, Down to 40 Hours, will help you see how to shift your practice to create more value for clients without adding more work so you can get your hours down without reducing revenue.
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