It's always an honor to be invited on someone else's podcast.

Recently, I was a guest on The White Rabbit Podcast with Matt Krauss and Alper Rozanes where we talked about CPAs and presentation designers facing similar issues like competition from overseas service providers and the pricing challenges involved.

Highlights:

— “When the seller can understand what the buyer really wants at a deeper level, then it enables the seller to capture that opportunity, rise up a level, and get out of the competition that happens when you're competing to do the work.” 

— “Part of having a business that runs with nice margins is keeping things really simple. That means letting go of the notion that complexity brings value to the client.” 

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