Geraldine Carter

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On The Modern CPA Success Show: Making your Accounting Practice Easier to Run

It's always an honor to be invited on someone else's podcast.

I was a guest on Summit CPA’s Modern CPA Success Show with Tom Wadelton and Hannah Hood. We discussed how increasing value, pricing better, and niching can benefit your accounting practice and how to communicate the value of your services to clients.

Highlights:

— “Value is subjective. Understanding how a client values your service requires having conversations with them to determine where they perceive the value.”

— “When you niche, you can understand your buyer's needs better. It gets clearer how to design your services to meet those needs.”

— “Become more specific on who you work with. It makes your marketing more effective, increases value, and streamlines delivery.” 

— “There's no such thing as a “right price.” Prices are simply a number you choose.” 

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