Geraldine Carter

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On the CFO Project Podcast: Increasing Profitability Without Working More Hours

It's always an honor to be invited to someone else's podcast.

Recently, I was on the CFO Project Podcast hosted by Adam Lean, where we talked about strategies for single-owner accounting firms to increase profitability without working more hours, including:

  • Understanding value and value creation

  • Having the right mindset to have a good work-life balance

  • How niching helps your business

  • How to communicate the value you create for clients


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