Geraldine Carter

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On CPA Trendlines' "The Disruptors" Podcast

It's always an honor to be invited on someone else's podcast.

Recently, I was on the CPA Trendlines podcast for an episode of The Disruptors with Liz Farr.

We talked about:

  • the importance of niching

  • how accountants create value by focusing on transformations for clients

  • the real reason clients pay accountants (they’re probably not what you think)

  • why higher prices are in your best clients’ best interest

  • how to use tiered pricing to begin moving off hourly billing

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