Nobody Wakes Up Wanting to Be a Money Goddess

There’s the result your people think of as lofty—“that might be nice”—and then there’s the result they actually want.

When writing my book, I might think, “It’d be nice to write a bestseller.”
But the result I actually want is, “to write a useful book people are delighted to read.”

Writing a bestseller isn’t the goal.

If I were looking for an editor, I’d skip the one promising to “help me write a bestseller.”
I’d look for the editor who has helped others write books I’ve actually enjoyed reading.

(If it happens to sell best? Bonus.)

It’s easy to aim for lofty promises to attract business.

But if your buyer isn’t in that lofty mindset (yet), they’ll look right past you.

They’re looking for someone selling something they can actually believe is possible—and that they actually want.

Do your buyers want to:

  • “Master their wealth”

  • “Build their dream lifestyle”

  • “Be a money goddess”

Or do they want to:

  • “Finally connect the dots between business money and personal money”

  • “Stop wondering if they’re making good financial decisions”

  • “Know the money side of things is handled”

Only you know what your buyers actually want.

Just don’t get lofty for the sake of sounding lofty.

 

 

Lofty goals sound nice. But when it comes down to it, people want results they can actually see themselves achieving.

Same goes for you.

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Geraldine Carter