Learning to love pricing high
Speed, Cost, and Price
“I struggle with pricing things that only take a second, so high.”
“I feel bad charging a lot when I can crank those kinds of returns out in like 20 minutes.”
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Speed has to do with your cost, but your cost has nothing to do with the price of your product.
The price of your product is not a function of your cost.
The price of your product is a function of its value to your buyer.
…
But old thinking habits can die hard, so
allow me to offer alternate thoughts:
“I’m happy to price high, because when I do, I get to work with amazing people who most highly value my expertise and talent.”
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“I price high, because I want to do a good job for people. And when I price high, I have time to do a good job for people.”
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“I love pricing high, because I feel rewarded for all the time, sweat, effort, and challenge I put in to learning how to get really good at what I do.”
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“Yeah I price high. I took on a boatload of risk and made real sacrifices to go down this road. I create value for people now, and I’m happy to share in the value-creation.”
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“I feel great about my high prices. The higher I price, the more I can focus on quality and getting my clients the result they want quickly.”
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“Yeah I price high. That way, when I see my client at the game and he has Supreme Box Seats, I’m delighted for him, not bitter, jealous, or resentful.”
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“I love high prices, because when I price high, and I make decent money, I am an example of what’s possible for others who look at me and are inspired and motivated.”
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“Yeah. I’m really good at what I do. I’m expensive, and many find it’s worth it.”
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“Pricing high enables me to not only compensate myself well and take care of my family, but I also get to share our good fortune with my staff, who are hard workers and also deserve to be well compensated. I get to see them provide for their families in turn.”
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“I love pricing high. With every price increase, I am opening a door for a person who follows me to do the same.”
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“Pricing high is the best. The more I make, the more I can give. And the more I can give, the more I can lift others. The more others are lifted, the more opportunities they have. The more opportunities they have, the better off they’ll be. The better off they are, the more they can contribute. Pricing high lifts me, and lifts others.”
…
..
.
Being able to “do it fast” has to do with your cost.
Being able to “do it fast” has nothing to do with your price.
When you’re ready, here are three ways I can help you go Down to 40 Hours:
READ MY BOOK—The client-tested guidance inside my book, Down to 40 Hours, will help you see how to shift your practice to create more value for clients without adding more work so you can get your hours down without reducing revenue.
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