Is your package so good it feels dumb to say no?

Earlier this week, I asked:

Would you buy a car with only “It Depends” MPG?

Now flip it:

Would you pay thousands for a service if all you got was “it depends”?
Because that’s what many accountants unknowingly serve up.

Prospects ask:
“How much will this save me?”
“How much will I benefit?”
“What will this do for my bottom line?”

And too often, the answer is:
“It depends.”

Totally fair. You’re not wrong. But it’s not helpful either.

“It depends” doesn’t build trust.
It builds hesitation.

In your head, you’re clear. You have a sense of what’s possible.
But to your prospect (who doesn’t know nearly what you do!), it sounds like paying for fog.

 

 

Tired of trying to convince your prospect?
Inside Peak Freedom, accountants learn how to turn their “it depends” into clear, compelling value – so prospects see the obvious value and almost feel dumb saying no.
JOIN NOW »
$197/mo

 
Geraldine Carter