If it’s obviously profitable… why isn’t it visible?

A website isn’t everything. But it does tell the world three important things:

  1. What you sell

  2. Who it’s for

  3. The price

Your website helps the right people find your Obviously Profitable Product—and then buy it.

And yet... Very few accountants actually showcase their Obviously Profitable Product on their website.

Why? Here are a few possibilities:

  1. You don’t actually need the money

  2. Your product isn't obviously profitable to the buyer

  3. Your product isn't obviously profitable to you

  4. You’re scared to own how good you are

  5. You’re worried competitors will steal your IP

  6. You feel guilty about what you might earn

  7. You fear looking greedy

  8. You don’t know how to update your website

  9. You’re too busy to update your website

  10. You don’t have a website

  11. You don’t have an Obviously Profitable Product

Whatever the mix, it’s worth getting honest.

Because if you don’t have an Obviously Profitable Product on your site...

You have to ask:

Why not?

 
 

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Geraldine Carter