Recently, Delta asked me if I wanted to purchase an Exit Row seat for $89 for my 5-hour flight.

Yes, thank you, I do.

$89. Click. Purchase. Done.

...

Exit Row seats used to be free.

Then, a pricing person at Delta person said, "Hey, I wonder if we can sell these."

...

I hope that person got a raise because they captured $4M+ uh-day in previously uncaptured value.

(Assuming 12 Exit Row seats per plane x $89 per Exit Row seat x 4000 daily flights.)

$4,272,000. PER DAY.

$1,559,280,000. PER YEAR.

1.5 BILLION with a B dollars of revenue

they had not been capturing.

$1.5 BILLION dollars per year, they had been giving away for free.

$1.5 billion per year because they didn't know how to capture the value of an Exit Row seat through pricing.

...

I bet you have Exit Row seats in your accounting firm.

I bet you have Exit Row seats in your firm in the form of:

• casually talking tax strategy on the phone

• being available for impromptu meetings

• getting back to clients in 24 hours

• answering quick questions throughout the year

• delivering Financial Statements early in the month

…and more.

This is just a starter list.

Of items you give away for free.

That you haven’t thought of capturing with pricing.

Like an Exit Row seat.

Like tax advice.

That could be worth thousands, tens, hundreds of thousands,

if only you knew how to find, price, and sell what you currently give away for free.

…

Let me help you find your Exit Row seats and figure out how to price them so you can stop giving away value clients would happily pay you for.

Value that you could capture with prices.

That could amount to tens if not a hundred or more thousand dollars.

Per year.

And capture it now because that money… left on the table … is never there in the morning.

...

Join me on Tuesday for this webinar:

Pricing for Improved Profitability
Tuesday  |  11 AM ET  |  45 min  |  FREE
 
In 45 minutes, you will:

• See what value you are giving away for free

• See ways to capture that value through better pricing

• Know which pricing tools to use for which situations

Everything in your business will get easier when you know how to use pricing tools to create more revenue. 

Come to Pricing for Improved Profitability
Tuesday |  11 AM ET  |  45 min  |  FREE
JOIN ME »

Hope to see you there.

Geraldine

PS—Pricing is a power tool. It's like going from a hammer to a nail gun. I'll teach you how to use pricing tools better. You'll feel the difference immediately and never return to your hammer. 

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