Why’s the black jacket priced at $399 and the red jacket priced at $279 when they’re the exact same jacket?

Maybe:

• The company made too many jackets and wants to move the red ones

• The low price of the red jacket attracts buyers to shop for and purchase other items

• The relatively high price of the black jacket serves to make the red jacket look like a good deal in comparison

• Buyers like black better

Pricing might look like math, and it might look like money.

But pricing is psychology, and pricing is strategy.

The more you know about your buyers’ thinking and how to be strategic with your prices, the more revenue you will make with the products you sell.

But you need to know what to look for.

You need to look for the intangibles.

I’ll show you where they are and how to price them.

Pricing intangibles is the ninja move.

…

Pricing (much) better is the first key to getting out of the grind.

...

Join me on Tuesday for this webinar:
Pricing for Improved Profitability
Tuesday  |  11 AM ET  |  45 min  |  FREE

In 45 minutes, you will:

• See what value you are giving away for free

• See ways to capture that value through better pricing

• Know which pricing tools to use for which situations

• Learn to split intangibles across bronze, silver and gold to increase revenue without doing more work

Knowing how to use pricing tools to increase revenue will make everything in your business easier. I’ll share what resources are available to you inside my new community, Peak Freedom, so you can price better without figuring everything out yourself.

Come to Pricing for Improved Profitability
Tuesday  |  11 AM ET  |  45 min  |  FREE
JOIN ME »

Hope to see you there.

Geraldine

PS—Pricing is a power tool. It's like going from a hammer to a nail gun. I'll teach you how to use pricing tools better. You'll feel the difference immediately and never return to your hammer. 

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