A series on

How to Price for Access, 

including 8 characteristics of access

that you could use to differentiate your tiered services.

Recap:
Believing you can price for access
Access, defined
...

1. Who your client gets access to

2. How they get access

3. How quickly they get a response

4. How often they can access you / your firm

5. How frequently you meet

6. Whether or not they can access you in between scheduled meetings

7. Whether or not they can “just call you” or schedule same-day conversations

...

8. Whether or not they can put time on your calendar (without paying more)

One option:
Bronze: No 
Silver: No
Gold: No

Another option:
Bronze: No
Silver: No
Gold: Yes

...
 

To some of your buyers, being able to put time on your calendar without having to make a buying decision and deal with the friction of purchasing is incredibly valuable. Some clients value simplicity. 

That value can be captured with tiered pricing.
 

COACHING OPTIONS

Down to 40 Hours: CPA MASTERMIND
Price and get paid for access to your expertise, not keying in data. You'll make just as much, while doing half the work. Registration opens April 20th.
Get on waitlist »
$7,500

Single Strategy Session
Perfect for the person who needs a dose of clarity fast, so they can keep moving.
Strategy Session »
$795

Template Disengagement Letter
Make the process a little easier.
Make your own copy »
Free

Know a CPA who's overwhelmed or overworked?  Please consider forwarding them this email :) and thanks!

Received this email from a friend, and you want in? You can subscribe here.

Fair warning: I send 4+ emails per week. If that's too much, put'em in a folder to read with your Saturday AM coffee, or unsubscribe below. 

Typoes are freee; your welcome. :)

Got a topic idea, or a question? Send it my way. I love hearing from you.