It's always an honor to be invited on someone else's podcast.

I was a guest on the Conquer Local Podcast with Jeff Tomlin where we talked about how CPAs and accountants transition from hourly billing to a value-based business model to restore sanity.

Highlights:

— “When you bill by the hour, one of two bad things will happen: you’ll bill more than the client was willing to pay, and they’ll be upset. Or you’ll bill less than the client might have paid, and you’ll leave money on the table. With hourly billing, there’s no good outcome. Only bad things happen.”

— “If we focus on maximizing value for clients, learn to price accordingly, then it doesn’t matter how many hours we work.”

— “It seems almost too obvious to say, but creating value for clients begins with focusing on your ideal buyer and understanding what is valuable to them.”

— “It is entirely possible to build a business that generates your desired revenue while working your desired hours.”

Listen here or watch on Youtube »

Enjoy!