How much value is hiding inside your “it depends”?
Last week, I talked about moving beyond “it depends” and giving your clients a baseline and a range.
…
Maybe you’re thinking:
“What I do is worth way more than $3K–6K. That number barely scratches the surface.”
Fair.
Here’s the thing:
The exact number isn’t the point.
What matters is giving people something reasonably realistic to hold onto.
You can still offer a range. Just make it match the scale of the results you’re delivering.
Here are a few closer-to-real-world examples:
Scenario 1: Hire your kids and get them on payroll.
Savings: $3K–$6K/year.
(It depends on how many kids you have and how much you can pay them to do.)
Scenario 2: Convert to an S-Corp, find obvious savings, run your business more profitably.
Savings: $30K–$80K/year.
(It depends on which strategies you choose to implement and how well you follow through.)
Scenario 3: Devise a smart spend-down plan for your retirement.
Savings: $800K–$1.2M+ over the lifetime of the plan.
(It depends on how much you have when you start, when you start, and what you want to optimize for.)
See the difference?
You’re not being ambiguous. You’re anchoring the value to reasonable expectations.
Even with the dependencies, a well-framed range helps people see what’s at stake.
Want to get better at showing value in a way your clients can see and say yes to?
Join Peak Freedom: it’s where accountants learn to price clearly, communicate confidently, and make "no" feel like the wrong answer—without overexplaining, overworking, or overpromising.
JOIN NOW »
$197/mo