Full Price Buyer

“But they’re price sensitive!”

“But people are cheap!”

“But I have cheap clients!”

…

When you fear a buyer may complain about price, the solution is not to lower the price, in anticipation.

When a buyer actually complains about price, the solution is not to lower the price.

The solution is to allow the buyer to leave the store.

And wait, for a full price buyer.

There are plenty of them out there.

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