Four Niche Sirens for CPAs to Avoid
In this week’s episode, I share four niche sirens whose messages you want to be on the lookout for, so you can be sure to steer clear and save yourself time, headache, and “nerve-wracking” on your niche journey.
Those four sirens are:
Fancy
Money
Right
Waste Time
The CPA who ignores these messages gets to work with clients he genuinely enjoys, gets to be more authentic, the money comes more easily because he creates value for clients he likes, he stops fixating on the niche itself being right and starts fixating on the solutions to his client’s money, time, stress and clarity problems, and he knows that there could be no better use of time than fixating on the solutions his clients need.
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