Starting a business from scratch – accounting practices included – can be a tough journey. 
 
One of the biggest challenges for a new firm owner is finding a profitable niche that aligns with one’s interests, values and expertise.
 
Today I speak with Down to 40 Hours Masterminder Matt Chiappetta: a CPA working with digital solopreneurs in the role of personal CFO.
 
Starting as a solopreneur just last year, Matt talks about how he found his niche and shares the steps he’s taking to build an audience.
 
Highlights:
— “I don't worry about getting bored in my niche because I feel like there's just so many different ways to serve my target market.”
 
— “If you don't like your niche, there's nothing preventing you from changing it.” 
 
— “You get an immense amount of clarity when you pick your niche in terms of the problems you're trying to solve, which makes you more valuable for your client.” 
 
— “If you're making genuine connections with the content you’re creating, it almost seems like there is going to be a time when you unexpectedly gain a lot of traction.”

— “You're a soloist and business operator, but that doesn't mean that you need to do everything by yourself all the time.”

 
Here is the link to the episode - enjoy!

COACHING OPTIONS

Down to 40 Hours: CPA MASTERMIND
Know you want to niche, but need help deciding and taking the plunge? Get guidance sorting through your options so you can feel confident to move forward. Once you feel the power of a niche, you’ll never want to go back to being all things for all people.
Registration opens April 21st.
Get on waitlist »
$7,500

Single Strategy Session
Perfect for the person who needs a dose of clarity fast, so they can keep moving.
Strategy Session »
$495

Template Disengagement Letter
Make the process a little easier.
Make your own copy »
Free

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