Niching is not a one-time task, but an ongoing process of refining who you serve while deepening your expertise.

It can be a powerful tool for CPAs who want to build a thriving practice while enjoying the freedom to work with the clients they love and set prices in a way that reflect the value they create.

Erica Goode, CPA shares the challenges she faced when she started her business and how niching helped her build a more profitable accounting practice.

Based in Idaho, Erica is a seasoned financial expert who provides CFO services to coaches and consultants.

HIGHLIGHTS:

— “The best thing about running your own practice is you decide who you get to work with and who you don't get to work with. It's so liberating.” 

— “I had been resisting what felt easy and obvious to me. I was trying to find something fancy.” 

— “Niching is a process, not a task.” 

— “The more you can narrow down to what you actually need to know, then it just makes your job so much easier. And you don't feel like you're behind because you're choosing not to stay up to speed on certain things, because it doesn't seem relevant to your client base.”

— “As accountants, we underestimate how much relationship people are looking at from us. Clients want their tax person to sit next to them and explain stuff.”

COACHING OPTIONS

Down to 40 Hours: CPA MASTERMIND
Price and get paid for access to your expertise, not keying in data. You'll make just as much, while doing half the work. Registration opens August 18th.
Get on waitlist »
$7,500

Single Strategy Session
Perfect for the person who needs a dose of clarity fast, so they can keep moving.
Strategy Session »
$495

Template Disengagement Letter
Make the process a little easier.
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Free

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