Feelings for Profit​ Without Being Gross or Weird

Clients buy five things—from least to most valuable:

  1. Commodities

  2. Deliverables

  3. Services

  4. Experiences

  5. Transformations

The higher up the list you go, the more value (and pricing power) you can create.

The most meaningful transformations usually come down to four things:

  • Money

  • Time

  • Clarity

  • Feelings

Look at the last one.

People pay (good) money to feel better.

Even when it comes to accounting and tax.

Without being dramatic, the more you understand the emotional journey your clients are on (or want to be on), the easier it is to see what problems your packages should actually focus on fixing.

 
 

Want help designing packages that speak directly to what your clients actually need—and pricing them to reflect the real value you’re delivering?

If you want freedom in your business, this is one of those unsexy-but-essential fundamentals you have to get right.

It’s not flashy, but it changes the game.

And it’s exactly the kind of work we do inside Peak Freedom.
JOIN NOW »
$197/mo

 
Geraldine Carter