Transitioning from a one-on-one business model to a one-to-many business model is a strategic move that some business owners consider as their practices expand and evolve.

While one-on-one work offers personalized attention and guidance to individual clients, the one-to-many model enables business owners to reach a larger audience, scale their impact, and increase their revenue potential.

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This week’s podcast guest is Laura Dixon.

Laura is a former CPA and was a director inside a Fortune 500 tech company before deciding to take a different path. She started a coaching business using a one-to-one model and then shifted it to a monthly membership model, where she now helps women who are obsessive about food and dieting become naturally thin for life.

It’s worth listening in to hear about how she thinks about getting results for clients, how she thought about prices and held them back in order to facilitate scaling, and how she thinks about growing her impact and increasing her revenue without working more hours.

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Highlights:

— “I always knew what I wanted long-term is recurring consistent revenue in a way that I sell to clients that I love to serve.

— “I set up my business where I'm able to have the flexibility that I want with my family, but also do what I love, help the people that I love to help, and make the money that I want.

— “Long term, I want a massive business. And that means getting really good at delivering something extraordinary, being really good at selling it. And so I'm willing to charge less now because I know what I want 10, 20, 30 years down the road.”

— “I don't want people that kind of want to try stuff in my program. I want people that want to come in, they want to do the work, they want to get the result and they want to get out, and then just live the rest of their life.”

— “I'm able to produce probably five times as much as I was able to when I was working more hours because I'm so clear on who I help.”

Listen to episode #249 »

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