For a lot of accountants, marketing can either be this thing they know they ought to be doing, but aren’t, or they're doing it and not seeing the response they want. Sometimes it feels like they're pouring money down a hole.

Like any other business, accounting firms are not immune to making marketing mistakes.

In this episode, Matt Banker, founder of Benchmark Growth Marketing, shares some common marketing mistakes that accounting firms make and offers insights on how they can effectively promote their services and stand out in a competitive market.

Highlights:

— “The most common marketing mistake I see is accountants undervalue their website, or spending money sending good traffic to a bad website.”

— “Whatever you're communicating on your website is really influencing a lot of prospects’ first impression of who and what you are.”

— “The words on your website need to be right: the messaging, positioning, making sure that you're communicating what you do and for whom. You want your website to qualify people either in, or out..”

— “A lot of the marketing materials that are targeted for accounting firms are written for everybody. It's generalist content, and no one cares about it. What I really want is someone who has specific expertise that applies to me. The more specific, the more valuable.”

— “The main reason marketing feels expensive is that you haven't budgeted for it. You haven't thought about it as something that is built into your business model.”

Enjoy the episode! »

COACHING OPTIONS

Down to 40 Hours: CPA MASTERMIND
Price and get paid for access to your expertise, not keying in data. You'll make just as much, while doing half the work. Registration opens August 18th.
Get on waitlist »
$7,500

Single Strategy Session
Perfect for the person who needs a dose of clarity fast, so they can keep moving.
Strategy Session »
$495

Template Disengagement Letter
Make the process a little easier.
Make your own copy »
Free

Know a CPA who's overwhelmed or overworked? Please consider forwarding them this email :) and thanks!

Received this email from a friend, and you want in? You can subscribe here.

Fair warning: I send 4+ emails per week. If that's too much, put'em in a folder to read with your Saturday AM coffee, or unsubscribe below.

Typoes are freee; your welcome. :)

Got a topic idea, or a question? Send it my way. I love hearing from you.