Geraldine Carter

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Don't "work" for money

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One of the hardest mentalities to undo as a business owner is the idea that’s it’s “work” that creates money.

Perhaps you had stints in earlier lives working for money: mowing lawns, waiting tables, teaching, accounting.

You "had to go to work," to make money.

But now, you own a business.

And you working is not how your business makes money.

Your business creates money by creating value for clients.

Yes, “work” is the thing that needs doing – by a machine, or by people.

But it's by asking high-quality questions about what clients need and value, and creating that valuethat creates money.

Not, "work."


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