“The good thing about science is that it's true whether or not you believe in it.”

― Neil deGrasse Tyson

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In the spirit of running numbers to see what's true...

You could raise your rates on your returns 25%, lose 20% of your clients, and still make the same amount of revenue. 

Or you could raise rates on returns 40%, lose almost 30% of your clients, and still make the same amount of revenue.*

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If you worked 60 hours/week last year, and wanted to work a "normal" 40 hours/week this year, you could raise your rates 40%, limit capacity to 70% of your previous client load, and bring in the same revenue. 

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Now. whether or not you like that idea is a different matter. But the good thing is that the math holds true.

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*The simulations I ran were on 200 clients at $500/return and $750/return. Exact percentages may vary. Terms and conditions apply. :)