The more you know about your buyer's experience, including:

• Their symptoms

• Their pains

• Their desired result

• Their perceived value of your solution

the easier life will get.

…

Because…

Until you demonstrate that you (deeply) understand your buyer's problem, they won't listen to your solution.

Until you demonstrate that you (deeply) understand your buyer's problem, you might find yourself having to explain, justify, or convince your buyers of the value of your services.

COACHING OPTIONS

Down to 40 Hours: CPA MASTERMIND
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NEW – Down to 40 Hours: VIDEO COURSE
For the single-owner CPA who wants expertise at a lower price, get instant access to the 30+ video lessons, bonus trainings, templates, worksheets, and exercises that form the backbone of Down to 40 Hours CPA Mastermind, but without the community support, Slack access, Office Hours.
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Single Strategy Session
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$495

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