Avoiding the Wrong Risks

I’ve had a lot of CPAs try to convince me they’re risk-averse.
I never buy it.

  • The hourly-billing CPA plays it safe with time-based billing – but risks never creating real profit.

  • The value-billing CPA avoids getting killed on scope creep – but risks justifying her price to unhappy clients.

  • The low-priced CPA clings to being affordable – and risks driving away the clients who would have paid him more for better service.

  • The generalist CPA tries to serve everyone – and risks getting replaced.

  • The overbooked CPA keeps saying yes – and risks underdelivering on what her clients paid for.

  • The overwhelmed CPA risks wasting countless hours running inefficient systems.

  • The heads-down CPA can only see the work – and risks missing better opportunities.

  • The inaccessible CPA stays buried in work – and risks losing her best clients to frustration.

  • The burned-out CPA runs on fumes until his tank is empty – and risks one day walking away from one of his most valuable assets.

  • The stressed CPA tells herself it’s just a season – and risks letting her health slide over the years, or worse, a major health event.

  • The people-pleasing CPA says yes to everyone – and risks feeling overlooked, unappreciated, and exhausted.

So tell me—
Is it true that CPAs are risk-averse?

I see CPAs risking their physical and mental health, free time, discretionary income, and joy.

 
 

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Geraldine Carter