Are your prices effectively discounted?

Yesterday I wrote about buying parachutes on sale.

The phrase “discount parachute” gives you pause.
For good reason:

👉 Life matters.
👉 Going cheap isn’t worth. the. risk.

Same goes for your firm.

If you don’t want to sell “discount tax advice” or “discount cashflow guidance,”
then sell to people who believe tax savings matter,
finances matter,
and cutting corners isn’t worth. the. risk.

But here’s the thing:
You’ve got to know who has something a lot at stake.

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