Are you using a spreadsheet to "calculate" your prices?

Most of us start out pricing based on cost.
We ask, “What does it take for me to do this?“

But here’s what I want you to know:

  • Price is relative to value — and value always lives in the eye of the buyer.

  • Price is relative to buying power — folks with more to spend see more value for a given thing.

  • Price is relative to courage — your courage.

  • Price is strategy — use it to nudge behavior in the direction you want.

None of this is about math.

It’s not about formulas.

It’s not about “pricing calculators.”

It’s about getting better at the art of pricing so you can build a firm you love doing work you enjoy while being compensated in a way that works for you.

 
 

Does pricing feel too nebulous to try on your own?
Check out Peak Freedom: a community of solo and small accounting firm owners who give and get live feedback on prices so they can feel more confident pushing price increases out the door faster.
JOIN NOW »
$197/mo

 
Geraldine Carter